Selling the Story

Getting someone in Media to pay attention is like trying to get noticed during a fireworks convention. Overworked and underpaid, journalists have a lot of noise and flash to sort through in the piles of press releases that get pushed daily through their fax machines. Finding that part of your message that speaks to a reporter, commentator, or columnist working in the trenches of today’s newspapers and newsrooms requires know-how and an honest approach.

If I tell a reporter that I’ve got the story of the week and it turns out what I’ve put together doesn’t rate a notation on the monthly community calendar, then I’ve lost the interest of that reporter – for good. That’s a loss of credibility for me and for the client.

Knowing how and when to plug a project is something that takes time to learn. I have the background working in journalism, and a record of media relations successes to claim that I’ve got those smarts.