Communications
Services
- Project Messaging
- Research
- Technical Writing
- Media outreach
- Media events
- Press releases
Public Relations is a discipline where herding cats is a good skill set. It’s not something I can adequately boil down into a pithy statementto fit within a short paragraph. Nevertheless, for the sake of some reference point, I can say it is something approaching the careful coordination of many ever-changing elements that don’t respond well to being coordinated.
Getting a clear goal for any PR campaign stated and agreed upon for all parties gets the show started, but it’s just the opening act in a three-ring circus. The work is in knowing your audience, subject, and medium; keeping all their interlaced parts and pieces working toward one big finale.
Every client, every project, every press release is a unique opportunity and a challenge. Every medium is in constant change – mailed materials, television, radio, film, print media, email, websites, and chat rooms. Being a small company allows the Stanfill Media talent pool the flexibility to respond to new trends for our clients.